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Yale University
Campaign Brand Concept
Yale needed a campaign concept to launch their billion dollar fundraising effort. Their goal overall goal is to expand the potential of humanity. To help them reach this goal, and bring donors and dollars into the mix, we created a campaign centered on the humans that make Yale and their exhaustive efforts to build a better world for us all.
Work completed at 160over90
Executive Creative Director – Matt Yuschewich | Creative Directors – Kyle Ferino + Greg Puglese | Senior Designer – James Snyder
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